“All of Us”: How Wakanow is Using Entertainment to Drive Social Change

In a first-of-its-kind partnership uniting entertainment with social advocacy, Wakanow has teamed up to support “All of Us” — an original high school series executive produced by influencers Enioluwa Adeoluwa and Tomike Adeoye.

This is not just corporate skin in the game, this collaboration symbolizes a promise to help address and solve some of the critical social issues that affect young people in Nigeria and across Africa.

A Bold New Series with a Purpose

The weekend saw the premiere of “All Of Us” which took place at Lekki IMAX Cinema in Lagos, which drew attention to the venue and media interests. The series explores the lives of ten high school students whose experiences are dramatically altered by a single lie. From it’s first episode, “All of Us” goes on to tackle the mental health issues threatening young people today; exploring topics such as friendship, sexual assault and secondary school justice.

The series is directed by Orire Nweni and Oluchi Nsofor, produced by Enioluwa Adeoluwa & Gbolahan Gaffa and written by Mannie Oiseoma. The ensemble cast includes a mix of emerging talents and Nollywood veterans; Jemima Osunde, Tobe Ugeh, John Merry, Eronini Osinachi, as well as Nimiee Ogunjebgbe, Jerry Chuks, Tomi Ojo with Priscilla Ojo and Angel Unigwe. They are supported by stellar performances from Kate Henshaw, Uzee Usman, Maryam Booth,Yemi Solade, Adunni Ade, Deyemi Okanlawon, Rahama Sadau, Iyabo Ojo, Chioma Akpotha, Lilian Esoro, Femi Durojaye, Saga Deolu and Ray Adeka amongst others who animate the tough experiences of growing up in dramatic ways.

Wakanow’s Commitment to Social Advocacy

Wakanow’s involvement in “All of Us” goes beyond financial backing; it is a clear signal of the company’s dedication to fostering societal change. As Nigeria’s leading travel company, Wakanow is known for facilitating travel, but this partnership highlights the brand’s investment in the lives and futures of the communities they serve.

“Wakanow is dedicated to more than just facilitating travel; we are invested in the lives and futures of the communities we serve,” said Olamide Odusola, Vice President of Marketing at Wakanow. “By supporting ‘All of Us,’ we are contributing to a dialogue that needs to happen—one that encourages young people to confront and navigate the challenges they face daily.”

This collaboration underscores Wakanow’s understanding of the power of storytelling as a tool for social change. By aligning with a project that resonates with the youth, Wakanow is helping to ignite conversations on important issues, ranging from the pressures of adolescence to the difficult choices young people must make.

A Partnership for Change

For Enioluwa Adeoluwa, this partnership with Wakanow is more than just a business transaction. It represents a shared vision for using media as a platform to inspire and educate.

“Partnering with Wakanow is about more than just financial support—it’s about aligning with a brand that truly gets the importance of the issues we’re addressing. Together, we hope to create something that will spark important conversations and inspire young people across Africa to be agents of change,” Adeoluwa stated.

With the premiere of “All of Us,” a door has been opened to dialogue, understanding, and ultimately, change. The series promises to be more than just entertainment; it is poised to be a catalyst for discussions that can lead to a better understanding of the challenges facing today’s youth and how they can be addressed.

Conclusion

“All of Us” stands as a testament to what can be achieved when entertainment is used as a vehicle for social advocacy. The series, supported by Wakanow, not only entertains but also educates, challenging viewers to think critically about the issues that affect young people today. This collaboration sets a new standard for how brands can engage with social issues, using their influence to drive meaningful change in society. As “All of Us” continues to make waves, it will undoubtedly leave a lasting impact on its audience and inspire the next generation to take charge of their futures.