I’ve been thinking a lot about the word “aura” lately. When I wrote about Rema at Rick Owens FW26, I...
The internet is currently swimming in a specific kind of nostalgia. From Instagram to TikTok and even WhatsApp, the digital...
If you’ve been on Nigerian Twitter or TikTok lately, you’ve seen the prayers. From "Dear Harmattan, please I have bought...
It started with a casual observation while re-watching The Summer I Turned Pretty. There was Belly Conklin (played by Lola...
The annual holiday campaign is the most critical moment for any major beauty retailer, and Ulta Beauty’s 2025 strategy has...
In the world of skincare, sunscreen reigns supreme. It is the single most important product for anti-aging and cancer prevention....
Media personality Toke Makinwa, known for setting trends and sparking conversations, has done it again. She recently revealed her unexpected,...
The Miss Universe stage has always been a theatre for high-stakes glamour, but this year, it became the global arena...
You won’t find them talking about it at the bar. But in the private lounges of a clinic in Lagos...
The global rise of the Brazilian Butt Lift (BBL) procedure marks a significant shift in contemporary beauty ideals, moving away...
Welcome to the 21st century, where the greatest threat to your skin isn't always from a cloudless sky; but very...
The announcement of Kris Jenner as MAC Cosmetics' new Global Ambassador shows that there has been a fundamental shift in...
Ah, the age old debate in the world of Black hair care: to go for texturizers or relaxers?. These two...
Finding the perfect lip product can feel like a quest, with countless options promising different finishes, longevity, and a look...
As a beauty enthusiast who's tested every lash serum, oil, and even tried some of the notorious rumours, I've learned...

We launched Federal Character in February 2021 based on the belief that the world is in need of smarter and more efficient reporting of events shaping our rapidly changing world. We pledged to put our audience first, always.