Beauty
The Face Corset: Is Our Jawline Obsession Going Too Far?
First, it was the waist trainers. Then, the ‘butt-lifting’ leggings. Right now, we’re wrapping our faces like mummies before bed....
4 Skincare “Traps” Nigerian Women Need to Stop Falling For
The skincare game in Nigeria right now is chaotic. Between the market women selling ‘original’ products in unlabeled bottles, the...
Money Bouquet Is Now a Felony: 4 Reasons a Dental Glow-Up Is the New Valentines Love Language
If you were planning to surprise your babe with a tower of folded ₦1,000 notes this Valentine’s Day , please...
10 Ways to Treat Puffy Eyes (Without Hiding Behind Sunglasses)
Have you ever woken up, rolled over, checked your phone, then caught your reflection and thought: Who is that? Your...
How Serena Williams’ Super Bowl Ad Stole the Conversation (For All the Wrong Reasons)
In the 2026 Super Bowl commercial for telehealth giant Ro, Serena Williams threw her fans a curveball that did not...
Why You Should Be Layering Your Lips
We’ve all experienced the frustrating issue of applying a thick, waxy balm every twenty minutes, only for our lips to...
How KATSEYE & Laneige Are Selling Internet Girl “Aura” in a JuicePop Tube
I’ve been thinking a lot about the word “aura” lately. When I wrote about Rema at Rick Owens FW26, I...
How to Pull Off 2016 Makeup With 2026 Beauty Products
The internet is currently swimming in a specific kind of nostalgia. From Instagram to TikTok and even WhatsApp, the digital...
The Dust-Proof Makeup Challenge: How to Slay When the Harmattan Finally Shows Up
If you’ve been on Nigerian Twitter or TikTok lately, you’ve seen the prayers. From "Dear Harmattan, please I have bought...
Cracking the Style Code: How to Dress a Rectangular Body Type
It started with a casual observation while re-watching The Summer I Turned Pretty. There was Belly Conklin (played by Lola...
A Breakdown of Ulta Beauty’s “Holiday Happens Here” Campaign
The annual holiday campaign is the most critical moment for any major beauty retailer, and Ulta Beauty’s 2025 strategy has...
Stop Sabotaging Your Skin: The 7 Sunscreen Lies Dermatologists Wish You’d Stop Believing
In the world of skincare, sunscreen reigns supreme. It is the single most important product for anti-aging and cancer prevention....
Is Toke Makinwa’s “Less-is-More” Baby Bathing Method Right for Nigeria?
Media personality Toke Makinwa, known for setting trends and sparking conversations, has done it again. She recently revealed her unexpected,...
Miss Universe 2025: The Story of Fátima Bosch’s Walkout, Win, and the Rigging Scandal
The Miss Universe stage has always been a theatre for high-stakes glamour, but this year, it became the global arena...
Inside the Quiet Rise of Male Aesthetics in Africa
You won’t find them talking about it at the bar. But in the private lounges of a clinic in Lagos...
We launched Federal Character in February 2021 based on the belief that the world is in need of smarter and more efficient reporting of events shaping our rapidly changing world. We pledged to put our audience first, always.