The Federal Government has unveiled a holistic scheme for harnessing the latent ability of Nigeria’s artistic economy, with aspirations of generating a minimum of $100 billion and creating more than two million jobs each year. The ministry’s plan and roadmap were presented by Hannatu Musa Musawa, Minister of Art, Culture, and the Creative Economy, during a roundtable discussion with local and international investors.
Despite its enormous prospects, at present, Nigeria’s art sector only contributes $5 billion to her economy, while different subsectors are at different stages of development. To attain its objectives, 14 key initiatives have been recognized by the ministry in four fundamental pillars: Technology; Infrastructure and Financing; International Culture Promotion; and Intellectual Property Monetization.
Among such initiatives are launching digital content creation tools, increasing internet access channels, cataloging current physical infrastructure, among others, as well as establishing a culture promotion office, which shall enhance the exportation of Nigerian creative products regionally or globally.
In collaboration with BigWin Philanthropy, the ministry aims to establish a transformative capacity-building and job creation strategy focused on bringing up Nigeria’s creatives sector by 400% by 2027. For the moment, this plan could help position it for long-term expansion and bring about the envisaged vision of the government for the sector.
