Landmark Africa, the company behind the once-lively Landmark Beach Resort in Lagos, is packing its bags and looking for greener pastures, after the shocking demolition of its prized property in April 2024. The move, which wiped out an estimated $80 million in investments, has left the firm with no choice but to rethink its operations and future in Nigeria.
Landmark Beach Resort was reduced to rubble, sending waves of frustration and big losses through the company and its stakeholders. “Devastating setback” was how Paul Onwuanibe, the company’s Chief Executive Officer, described the event. And now, in a strategic exit Landmark is plotting to expand into two more African countries while also exploring new operations in three Nigerian states.
But, of course, Nigerians never shy away from offering free advice, especially on where to relocate.
One user, @Egbu, tried to sell Akwa Ibom as the ultimate destination, saying, “Come and invest in Ibeno Beach in Ibeno LG, Akwa Ibom State. It’s a beautiful beach that needs urgent investment… Akwa Ibom is the only state that runs a steady two to three times a day, commercial flight, two five-star hotels in Uyo and Ikot Ekpene LG respectively, good ambiance with an array of clean road networks… except you are sold out of Nigeria.”
Another commenter, @Ayo, wasn’t having any of the “go back to the East” talk. With a sarcastic jab, he wrote, “The guy is business-oriented, I just laughed with Igbo comments asking him to go back to East. I pity the guy if he dere go. The company will only run for two weeks in Dec/Jan, only time the Igbo travel home.” A bit harsh, but not entirely inaccurate, considering the seasonal nature of business in some eastern cities.
Then there was @John, who chimed in urging the company to consider locations like Owerri, Enugu, Onitsha, or Asaba. “Bro, think and relocate closer to eastern Nigeria… Owerri, Enugu, Onitsha, Asaba are all good good,” he said. Good, good? Perhaps. But would they offer the same economic viability as Lagos? I don’t think so.
Lagos, for all its chaos, remains the commercial heartbeat of Nigeria. Leaving might be necessary, but can any other city or state replicate the opportunities Lagos provides?
