South Africa is paying TV company MultiChoice Group and U.S. media conglomerate.
Comcast will offer African subscribers a single live Premier League soccer plan on mobile format as part of its restructured Showmax video streaming platform.
While highlighting its plans at the launch event on Monday, Showmax CEO Marc Jury said at the crux of the new offering was the standalone Premier League plan, which will permit Showmax subscribers in Africa to stream the league’s content on their mobile phones for only 69 rand (i.e. $3.70) a month.
Other plans that Showmax plans to add include the entertainment-only offering available on mobile for 39 rand per month, in addition to a bundled entertainment and Premier League offering on mobile for 99 rand a month. Entertainment will also be available on all smartphone devices.
In addition to the Premier League offer, the new app will have about 21 new original Showmax local content programs that will launch in February, with a targeted 150% increase in local production output this year.
