Global streaming giant Netflix reportedly shut operations in Nigeria, marking the end of an eight-year journey. This quietly happened in November 2024 and has left those within Nollywood and its audiences utterly surprised.
Netflix had been a big player in showcasing Nigerian movies to the global audience, with titles such as Kunle Afolayan’s Anikulapo gaining widespread international recognition. Its financial support also significantly boosted the production of high-quality Nigerian content.
However, Nollywood Wire says Netflix quietly reached out to the frequent collaborators to inform them of the decision to cut back on buying Nigerian content, and despite this, the reason remains unclear yet as Netflix has not released an official statement addressing the exit.
This decision might have wide-reaching implications for Nollywood, which has been relying on these streaming platforms for visibility and funding across the globe. The unexpected change befalls the industry, leaving stakeholders with several questions on what the future holds for Nigerian storytelling on the international stage.