Since Fenty Beauty’s launch in 2017, the brand has consistently broken barriers, making people of colour feel included and welcomed in the beauty discourse. Created by global music icon Rihanna, Fenty Beauty has become synonymous with diversity, inclusivity, and innovation.
While almost every item in the collection is remarkable – so much so that it’s hard to keep track of how many have gone viral – we’ve narrowed down the extensive product range to seven standouts. Whether you are a newbie to Fenty Beauty or a devoted fan of Killawatt, these are the top seven Fenty Beauty products.
Fenty Beauty Invisi Matte Blotting Powder
What it is: It is a multi-purpose finishing powder that can be refilled, which helps to give the appearance of smoother skin by reducing the appearance of pores. It also extends the wear of makeup throughout the day.
What it does: This blotting powder is suitable for all skin tones and features a unique complex that diffuses the appearance of pores, while also absorbing excess oil and providing a natural-looking matte finish. It refreshes the skin for a filtered effect, making it ideal for capturing shine-free photos at any time.
Fenty Beauty Pro Filt’r Soft Matte Foundation
What it is: This foundation features climate-adaptive technology that combats heat, sweat, and shine, while providing a soft-matte finish that lasts for an extended period of time. It is available in an extensive range of shades to suit various skin tones.
Fenty Beauty Gloss Bomb Universal Lip Luminizer
What it is: This lip gloss is a must-have, offering an explosive shine that is just as pleasing to the touch as it is to the eye.
Fenty Beauty Pro Instant Retouch Filt’r Setting Powder
What it is: This loose setting powder is incredibly lightweight and finely milled, available in eight sheer shades. It helps to enhance and prolong the wear of makeup, delivering a filtered, photo-ready finish that stays put.
What it does: Throughout the day, this smooth and velvety loose powder actively diminishes shine while creating a soft-focus effect that minimizes the appearance of pores, fine lines, and other imperfections. Its hyper-smooth filter effect is completely flash-proof, and the powder comes in eight adaptable shades that seamlessly blend into your unique skin tone. This versatile powder allows you to set, refine, and illuminate your complexion without any risk of caking or settling.
Fenty Beauty Frontal Lift and Curl Mascara
What it is: This versatile mascara is specifically designed to enhance each and every lash with its flat-to-fat brush. It works to provide instant volume, lift, length, and curl for a comprehensive and impactful effect.
Fenty Beauty Pro Filt’r Instant Retouch Primer
What it is: This primer effectively minimizes shine and diffuses pores, creating a smooth canvas for improved foundation application and extended wear. It also has an instant retouch effect, ensuring that your skin looks flawless all day.
What it does: It is suitable for all skin types and eradicates the appearance of pores and provides a visibly even skin tone and texture. It also instantly absorbs shine, without causing a dry or chalky effect. This results in a smoother foundation application and longer-lasting makeup wear.
Fenty Icon Velvet Liquid Lipstick
What it is: This liquid lipstick has a creamy, whipped texture that wraps around your lips and delivers rich, vibrant color in a single, precise stroke.
Killawatt Freestyle Highlighter Duo
What it is: This cream-powder hybrid highlighter is feather-light and has remarkable staying power, making it ideal for both the face and eyes. It comes in a variety of shades, ranging from delicate to highly pigmented, as well as in both solo and expertly-coordinated duos.
What it does: Crafted in a collection of solos and duos to suit every skin tone, this long-lasting highlighter effortlessly blends with a cream-powder hybrid formula that melts into the skin. With an abundance of superfine shimmer, it delivers a smooth, creamy texture that is perfect for illuminating the face, eyes, and collarbone. This highlighter is an essential addition to your makeup routine.
Another reason to include Fenty Beauty products in your routine is their high quality. The brand’s products are known for their long-lasting formulas, vibrant pigments, and luxurious textures. For example, the Killawatt Freestyle Highlighter Duo is a cult favorite among beauty enthusiasts because of its buttery texture and intense glow. Fenty Beauty’s products are also cruelty-free, meaning that they are not tested on animals.
Fenty Beauty is also a brand that values innovation. The brand’s products are designed to be versatile and multi-use. For instance, the Match Stix Trio includes three cream-to-powder sticks that can be used as a concealer, highlighter, contour, or even a blush. This versatility not only makes Fenty Beauty’s products more practical but also saves you money since you don’t have to purchase multiple products for different uses.
Lastly, Fenty Beauty’s products are designed to enhance your natural beauty. The brand’s ethos is all about embracing your unique features and enhancing them, rather than masking them. This is evident in the brand’s Gloss Bomb Universal Lip Luminizer, which is a sheer, non-sticky lip gloss that adds shine and volume to your lips without overpowering them. Fenty Beauty’s products are designed to make you feel confident and empowered in your skin.
