There’s a popular quote that goes: “To love beauty is to see light,” and I think it sums up what beauty lovers are all about.
The beauty industry in Nigeria just wouldn’t make sense if there weren’t passionate individuals showing off their unique art via social media. Through their consistent efforts, these people have grown to become the beauty influencers we love and adore on the internet.
In this article, I’ll be mentioning some well-known and established names in the industry, as well as some newcomers who are just finding their feet. Either way, if you’re a devotee of all things beauty, they are worth your while to follow on any of their social media pages.
Below, I’ve highlighted 10 Nigerian beauty influencers who are keeping it real in the beauty industry:
Hammed Oyindamola:
She goes by @hameedah_xx on Instagram and is the founder of Miel, a fashion brand. When she is not busy serving looks, she doubles as an actress. She has 95.2k followers on Instagram.
Eniola Olajide:
This beauty influencer specializes in self-care, beauty, and all things feminine on TikTok. She definitely knows her onions to be able to rack up 94k followers on the platform. For longer-form beauty content, Eniola is on YouTube with 136k followers.
Chidimma Umeh:
Known as @dimmaumeh on Instagram, where she boasts 220k followers, she is a fashion, beauty, and lifestyle influencer who has made a name for herself in the beauty industry. Dimma is well known for her makeup tutorials on YouTube, where she has 500k subscribers.
Nimilolu:
Nimilolu is a notable beauty content creator on TikTok and has 66.5k followers. She is not just a makeup aficionado; she educates her followers on fashion and lifestyle too.
Eniola Adeoluwa:
A.k.a. Lipgloss Boy, he is the foremost male beauty influencer in Nigeria. With about 2.5m Instagram followers, he is making a positive impact in the Nigerian beauty space by showing that one can break the mold and be successful in whatever they are passionate about. His Instagram handle is @enioluwaofficial.
Lola OJ:
This beauty enthusiast and award-winning vlogger currently has 368k followers on Instagram and is followed by a host of Nigerian celebrities. Follow her if you want to get the latest inspo on beauty, fashion, and lifestyle from a British-Nigerian perspective. Her Instagram handle is @lolaoj.
Maeve Nonye:
Otherwise known as @naturalblackgirliee_ on Instagram, Nonye is a fast-growing natural hair and beauty influencer paving the way for African girls to love their God-given hair in its natural state and style it in numerous ways. She currently has 87.6k followers on Instagram.
Adanna Madueke:
This hair and makeup enthusiast boasts over 1m YouTube subscribers and 121k followers on Instagram.
Jackie Aina:
With a follower count of almost 2m on Instagram, Jackie has been an unstoppable force ever since she became popular on YouTube and consequently on Instagram, where she shares makeup tutorials, product reviews, and beauty tips. She currently has 3.52m YouTube subscribers.
Ijé Simonn:
Ijé Simonn is a Nigerian beauty influencer living in Houston, Texas, and her content is mostly on fragrances. She educates her 116k+ TikTok followers on how to choose the perfect scent for any occasion, as well as offering insights on common skincare issues.
