US President Donald Trump has announced a significant escalation in his trade war with the European Union, recommending a 50% tariff on all goods imported from the European Union into the United States.
In a social media post on Friday, President Trump stated that discussions with the EU were (in quote) “going nowhere!” and that these new tariffs would take effect on June 1st. This move marks a dramatic increase from his initial proposals and threatens to significantly impact US-EU trade relations.
The announcement of a 50% tariff on EU goods represents a sharp increase from Trump’s earlier proposals. He initially suggested a 20% tariff on most EU imports, which was then temporarily halved to 10% until July 8th to allow for ongoing negotiations. However, the latest recommendation shows a breakdown in these discussions and a more aggressive stance in the US trade policy.
In addition, President Trump extended his tariff threats to technology giants, specifically warning about a 25% import tax on iPhones not manufactured in America. He explicitly stated, “I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else.”
Trump emphasized that if this condition is not met, Apple would be required to pay “a Tariff of at least 25% to the U.S.” This aggressive stance on domestic manufacturing is a hallmark of the Trump administration’s economic policy, aiming to boost US manufacturing and protect American jobs from foreign competition.
A tariff is defined as a domestic tax levied on goods as they enter a country, calculated proportionally to the import’s value and paid by the importing business.

Global Economic Impact and Trade Deficit Concerns
The prospect of such high tariffs on US imports has unnerved many world leaders and global businesses. These new taxes would make it considerably more expensive and challenging for international companies to sell their products within the world’s largest economy.
President Trump reiterated his frustration with the European Union, describing the bloc as “very difficult to deal with” and alleging it was formed primarily to “take advantage” of the United States on trade. He explicitly linked the 50% tariff to the stagnant discussions, asserting that no tariff would be charged if products were “built or manufactured in the United States.”
The Trump administration has consistently used tariffs to address what it perceives as the country’s long-standing trade deficit, a situation where a nation imports more goods than it exports.
According to US government figures, exports to the EU last year totaled $370.2 billion, while imports from the EU amounted to $605.8 billion, illustrating the significant imbalance that concerns the President. Trump has frequently highlighted the EU’s car exports, particularly from Germany, to the US, noting the disparity in vehicle shipments in the other direction as a key point of contention.
The Industry and Market Response to Trump’s Tariff Announcement
The European Union has yet to issue an official comment on President Trump’s latest tariff announcement. However, industry leaders are already reacting. Hakan Samuelsson, the CEO of carmaker Volvo, voiced concerns that customers would inevitably bear a substantial portion of the cost increases resulting from these tariffs. He specifically mentioned that a 50% tariff would severely limit Volvo’s ability to sell its Belgium-made EX30 electric vehicle across the Atlantic.
Despite this, Samuelsson expressed optimism for a swift resolution, stating, “It could not be in the interest of Europe or the US to shut down trade between them,” reflecting a desire for continued US-EU trade.
It is important to note that even with some higher tariffs paused by the Trump administration, foreign-made cars have already faced a 25% levy since April, highlighting the ongoing pressure on the automotive industry.
President Trump’s warning to Apple comes on the heels of the tech giant’s recent decision to shift the production of most iPhones and other devices destined for the US market away from China.
Apple CEO Tim Cook confirmed earlier this month that the majority of iPhones for the US market in the coming months would be manufactured in India, with Vietnam becoming a primary production hub for products like iPads and Apple Watches. This global supply chain shift is now directly confronting the Trump administration’s protectionist trade agenda.
The global financial markets showed immediate reaction to the news, with Europe’s three main stock markets, including the UK’s FTSE 100, all reporting declines in Friday afternoon trading– a reflection of investor anxiety over the potential impact of an escalating US-EU trade war on the global economy.