Brazil’s robust poultry industry is currently grappling with its first-ever bird flu outbreak on a commercial farm. This development has triggered widespread concerns within the sector, but Brazilian officials are optimistic that key consumers, particularly China, will soon consider localized import restrictions rather than imposing blanket nationwide bans on Brazil’s chicken.
As the world’s leading chicken exporter, Brazil hopes that if it can effectively contain the bird flu outbreak within its southernmost state of Rio Grande do Sul, major importers like China might emulate the approach taken by Japan, Saudi Arabia, and the United Arab Emirates.
These countries have chosen to limit their import bans to chicken originating solely from the affected state, rather than implementing a countrywide prohibition on Brazilian poultry. Luis Rua, the international secretary at Brazil’s Agriculture Ministry, expressed confidence, stating, “Since global demand is very strong, it’s likely that there will soon be some flexibility. We are doing our part to quickly share information so things aren’t suspended for long.”

How China’s Ban on Brazilian Chicken Imports Threatens Global Poultry Trade
Brazil’s chicken exports constitute over 35% of the global poultry trade, making a nationwide ban a significant blow not only to Brazilian farmers but also to major importing nations. Brazilian Agriculture Minister Carlos Favaro highlighted the critical role Brazil plays in supplying China’s demand, noting that Brazil provides over half of China’s chicken imports, with the United States being the other primary source.
However, a severe US bird flu outbreak in recent times, coupled with broader trade tensions between Washington and Beijing, has already curbed China’s appetite for American poultry. Currently, China has imposed restrictions on poultry imports from over 40 US states due to bird flu concerns, according to US government data.
Brazilian farmers are also placing hope in the warm diplomatic relations between President Luiz Inacio Lula da Silva and Chinese President Xi Jinping to facilitate a swift easing of the poultry trade ban imposed by China. The strong bilateral ties could potentially influence China’s decision towards a more localized approach to import restrictions.
Analyst Predicts Potential 20% Drop in Brazil Chicken Exports
Renan Augusto Araujo, a senior market analyst at S&P Global Commodity Insights, cautioned that the current bird flu outbreak poses a significant threat to Brazilian chicken exports, potentially reducing them by 10% to 20%. The actual impact will depend on the speed and efficacy of containing the outbreak and how quickly major consumers decide to relax their trade bans on Brazilian poultry.
The Brazilian state of Rio Grande do Sul, where the bird flu outbreak was confirmed on Friday, is the country’s third-largest chicken producer. The state had already faced previous trade disruptions, having suspended its chicken exports to China last year due to an isolated outbreak of Newcastle Disease.
Minister Favaro has meanwhile, said optimistically, “If there is no evidence (of bird flu) in any other region of the country, it could indeed trigger a wave of flexibility and these countries could continue to buy from Brazil, except for the region of Rio Grande do Sul.” Major importers such as the European Union and South Korea have also implemented bans on Brazilian chicken.
How the Brazil Bird Flu Spread Could Benefit US Poultry Exports to China
Officials and analysts have warned that a more extensive bird flu outbreak spreading across Brazil, similar to the situation experienced in the United States, could significantly worsen the outlook for Brazilian poultry exports. Such a scenario could potentially create an opportunity for the US to see an easing of China’s restrictions on American poultry.
The Phase 1 trade agreement signed between China and the US under President Donald Trump in 2020 stipulated that China should lift statewide bans on US poultry within 90 days after affected states are declared free of bird flu from infected farms. However, Greg Tyler, CEO of the USA Poultry and Egg Export Council industry group, noted that China has often maintained these bans longer than initially agreed.
He suggested that if Brazil’s chicken is out of the Chinese market for an extended period (e.g., 60 days due to the automatic suspension), China’s strong demand for poultry might compel them to adhere to the regionalization agreement with the US, especially given ongoing trade negotiations.
Tyler also pointed out that China’s automatic 60-day suspension of Brazil imports is already more lenient than their existing agreement with the United States, indicating a potentially more favorable trade dynamic for Brazil in this specific situation.