Fashion & Lifestyle
Yhemolee, YL Kollective, and the High Stakes of Nigerian Streetwear
In the high-paced world of Lagos nightlife, few names carry as much weight as Idowu Adeyemi, popularly known as Yhemolee....
How to Make Your December Ego Survive Your January Bank Account
It’s less than 72 hours to Christmas, and the celebrations have reached their peak. The music is loud, the small...
The Art of Gifting Nigerian-Style This Detty December
December is Nigeria’s annual celebration of abundance, but when it comes to gifting, many of us fall into the same...
The IJGB Mental and Logistical Guide to Truly Relaxing This December
For the millions in the diaspora (our beloved "IJGBs"), December is a highly anticipated homecoming—a month of reconnection, Afrobeats, and...
Surviving the December Price Surge: Your Soft Life Budget Guide
December in Nigeria (Lagos especially) is a lesson on inflation and playing it smart. As the parties multiply and the...
The New Era of Engagement: Why Brands Are Becoming TV Studios
In an increasingly ad-saturated world, the battle for consumer attention has intensified or worsened, depending on how you see it....
Anok Yai: The Model Of The Year 2025
The fashion world has crowned its new sovereign: Anok Yai. The South Sudanese-American supermodel was named the Model of the...
The Detty December Slay: Your Beauty and Fashion Survival Guide for Nigeria
In Nigeria, December is not just the usual festive month; it is an aesthetic. Coined and fueled by the energy...
The Celebrity Clothing Line: Why It’s Nigeria’s New Default Pivot
The news of a celebrity launching a clothing brand no longer feels like an anomaly; it feels like the next...
GTCO Fashion Weekend 2025: The Definitive Proof That African Fashion is a Global Economy
Lagos, Nigeria— The air at the Federal Palace Hotel was charged with more than just creative energy; it hummed with...
The New Era of Craft: Why Grace Wales Bonner at Hermès Is the Most Important Appointment of the Decade
When Hermès announced on October 21st that Grace Wales Bonner would take the reins of Men's Ready-to-Wear — succeeding the...
The 15-Year Bloom: How Lagos Fashion Week Mastered Quiet Luxury
The atmosphere at the Federal Palace Hotel—the central venue for the recently concluded Lagos Fashion Week (LFW) 2025—was charged with...
The American Halloween: A Fashion-Forward Phenomenon
In the United States, Halloween has evolved into a massive cultural and commercial event where fashion and beauty are central...
How Vogue World Became Fashion’s Indispensable Global Stage
The fashion world has long mastered the art of spectacle, but every few decades, a single event arrives to redefine...
Why the Louvre Jewelry Theft Was an Attack on French Fashion History
The audacity of the seven-minute daylight robbery at the Louvre’s Galerie d’Apollon was shocking, but the true devastation lies in...
We launched Federal Character in February 2021 based on the belief that the world is in need of smarter and more efficient reporting of events shaping our rapidly changing world. We pledged to put our audience first, always.