Renowned music executive Don Jazzy has officially unveiled fast-rising singer LOVN as the newest addition to the Mavin Global roster.
The announcement came through Don Jazzy’s X (formerly Twitter) account, where he applauded LOVN’s talent, discipline, and unwavering commitment.
He also revealed that the young artiste is a product of the Mavin Academy, the label’s talent-development arm designed to groom the next wave of Afrobeats stars.
LOVN has been steadily building his profile through notable music competitions, including Access The Stars and The Voice Nigeria, experiences that helped shape his journey before catching Mavin’s attention.
Don Jazzy praised his determination, noting that the artiste has consistently proven his readiness for the big stage. He wrote:
“Like I told you guys 2 weeks ago. The Mavin academy is filled with so many future afrobeats superstars.
“Anytime I get the opportunity to talk to upcoming artists, I never fail to emphasize on the importance of actively showcasing your talent on social media platforms to be able to cut through all the various forms of content readily available for consumption.
“LOVN is a typical example of a super talented artist that is ever ready to step up and put in the work. (You can go and verify) He has been on multiple talent shows like. AccessTheStars and even TheVoice over the years and has never stopped showing up. It is time for The Supreme Mavin Dynasty to take it from here. Pls help me welcome @ThisLovn to Mavin Global.”
With his signing now official, LOVN becomes the latest emerging act to join one of Africa’s most influential labels.
