Federal Character
  • Home
  • News
  • Politics
  • Business & Finance
  • Entertainment
  • Sports
  • Tech
  • Relationship and Life
  • Fashion & Lifestyle
  • Food & Nutrition
  • Health
  • Opinion
No Result
View All Result
  • Home
  • News
  • Politics
  • Business & Finance
  • Entertainment
  • Sports
  • Tech
  • Relationship and Life
  • Fashion & Lifestyle
  • Food & Nutrition
  • Health
  • Opinion
No Result
View All Result
Federal Character
No Result
View All Result
Home Business & Finance

Trademark: why small businesses should trademark brand

Benita OrumabyBenita Oruma
May 7, 2024
in Business & Finance
0
Trademark: why small businesses should trademark brand
Share on FacebookShare on TwitterShare on Whatsapp

Based on my research, it’s clear that many small business owners in Nigeria do not have a trademark for their brand. Some may even ask, “What is a trademark?” Many assume that registering a business name is sufficient, but owning a registered trademark offers distinct benefits separate from a business name. While a trademark may encompass a business name, it’s essential to recognize that a trademark is not merely a business name.

For a start up or growing business, that desires to stay longer in the market and further desires to expand its market reach and gain customer daily, trademark is as invaluable assets, offering a lifeline to small businesses seeking to distinguish themselves, build trust, and thrive in the marketplace

A trademark is a unique symbol or word(s) used to represent a business or its products, distinguishing them from similar goods originating from a particular owner. Once registered, this symbol or phrase is exclusively reserved for that organization indefinitely, provided it remains in use and requisite paperwork and fees are maintained.

Trademarks last as long as you are willing to use it and are enforceable with the registered country. However, it’s important to note that trademark protection is limited to the country where it is registered.

Before a trademark can be registered, it must be unique, a legal concept known as being “inherently distinct.” A trademark must be easily distinguishable from other marks; it should not be commonplace or predictable but rather something extraordinary. Trademarks can take the form of words, numbers, symbols, or even unconventional elements.

Why small businesses should own and register their trademarks
  • Creating a long lasting impression

As business owners, we aspire for our ventures to be not just recognized but to leave a lasting impression on people. This is where trademarks shine—they enable us to imprint our brand in the minds of consumers. For instance, the sight of an apple with a bite taken out immediately evokes thoughts of Apple Inc., while the iconic swoosh symbolizes Nike. Trademarks are invaluable not only for their protective function but also for the lasting impression they make. When selecting your trademark, prioritize something that stands out and sticks in memory, harnessing the distinctive nature of trademarks.

Moreover, a trademark’s distinctiveness can evolve over time through usage. Even if initially unremarkable, a mark can gain distinctiveness through widespread recognition and popularity. Additionally, a mark can acquire distinctiveness through long association with a specific business. Thus, the journey from a simple symbol to a memorable trademark is a testament to the power of branding and consumer perception.

  • Fostering business trust

Building trust for your brand in an era like this, where skepticism and choice overload is the order of the day can be quite difficult, as consumers often gravitate towards familiar brands they trust. A strong trademark signals professionalism, reliability, and consistency, assuring consumers of a certain standard of quality and service. For a small business striving to make its mark in a competitive landscape, this trust can be the difference between obscurity and success. Whether it’s a mini store or an online variety store, a recognizable trademark can instill confidence in consumers and foster long-term relationships built on mutual trust.

  • Provides Legal protection

In Nigeria’s bustling business landscape, where imitation runs rampant, trademarks serve as indispensable tools for small businesses to safeguard their hard-earned reputation and fend off copycats and imitators. Acting as a legal shield, a trademark shields small businesses from unscrupulous competitors seeking to exploit their success. By registering their trademarks with the appropriate authorities, small businesses secure exclusive rights to use their chosen mark in connection with their goods or services, dissuading potential infringers and preserving the integrity of their brand. This not only safeguards the investments and efforts of small business owners but also ensures a level playing field where innovation and creativity are duly rewarded.

Brand theft and the proliferation of counterfeit goods pose significant threats to businesses, jeopardizing consumer trust and dampening sales. However, trademark registration serves as a bulwark against such threats, ensuring that a business’s identity remains intact, by ensuring that infringers are punished and remedy is given to the infringed party. Trademarks offer their owners exclusive use of the mark, thereby protecting brand interests and thwarting the sale of counterfeit goods that could tarnish the brand’s image.

In essence, trademarks play a crucial role in promoting brand integrity, fostering consumer trust, and safeguarding small businesses against threats of imitation and counterfeiting. By securing exclusive rights to their distinctive marks, businesses can uphold their reputation, drive sales, and maintain a competitive edge in the marketplace.

Tags: Businessfederal characterSmall businesstrademarkTrademark: why small businesses should trademark brand
Benita Oruma

Benita Oruma

Benita Oruma is a lawyer in training, a 400 level student in the university of Ibadan. She is a content writer with interest in corporate affairs and the marketplace.

Related Posts

October Onslaught: Naira Free-Falls as Dollar, Euro, Pound Tighten the Noose
Business & Finance

October Onslaught: Naira Free-Falls as Dollar, Euro, Pound Tighten the Noose

October 20, 2025
October Onslaught: Naira Free-Falls as Dollar, Euro, Pound Tighten the Noose
Business & Finance

October Onslaught: Naira Free-Falls as Dollar, Euro, Pound Tighten the Noose

October 19, 2025
October Onslaught: Naira Free-Falls as Dollar, Euro, Pound Tighten the Noose
Business & Finance

October Onslaught: Naira Free-Falls as Dollar, Euro, Pound Tighten the Noose

October 18, 2025
Next Post
Hamas agreement to the ceasefire fire truce proposed by mediators places isreal in a difficult position

Hamas agreement to the ceasefire fire truce proposed by mediators places isreal in a difficult position

FG Orders Registration of POS Operators with CAC

FG Orders Registration of POS Operators with CAC

Russian President inaugural ceremony boycotted by the US and other Western States

Russian President inaugural ceremony boycotted by the US and other Western States

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Iconic Kenyan Author Ngũgĩ wa Thiong’o Dies At 87

Iconic Kenyan Author Ngũgĩ wa Thiong’o Dies At 87

5 months ago
Is Chelsea’s number 9 Jersey truly cursed?

Is Chelsea’s number 9 Jersey truly cursed?

4 years ago
Are there truths to Asari Dokubo saying, or is he just chasing clouts?  Group accuses Dokubo of seeking attention by making false claims

Are there truths to Asari Dokubo saying, or is he just chasing clouts? Group accuses Dokubo of seeking attention by making false claims

2 years ago
Solomon Buchi, Wife Expecting First Child As They Mark Second Anniversary

Solomon Buchi, Wife Expecting First Child As They Mark Second Anniversary

9 months ago

Categories

  • Beauty
  • Business & Finance
  • Entertainment
  • Fashion & Lifestyle
  • Food & Nutrition
  • Government
  • Health
  • News
  • Politics
  • Relationship and Life
  • Sports
  • Tech

Topics

2023 Aboki/Bureau De Change (BDC) apc Arsenal buhari Business cbn chelsea china court Davido Dollar Efcc Election Entertainment Euro and Pounds To Naira Exchange Rate For Today exchange rates for the Nigerian Naira (NGN) Fashion federal character federal government Finance food Football Foreign News government health inec Israel lagos Manchester United Naira Naira Black Market exchange rates News Nigeria pdp police Politics president protest Russia Sports tinubu trump ukraine US
No Result
View All Result

Highlights

“Why I Later Supported Regina Daniels’ Marriage” To Ned Nwoko — Rita Daniels

Iyabo Ojo Celebrates as Priscilla and Juma Jux Arrive Nigeria with Grandchild

“How I Surpass Michael Jackson in Classics” – Sir Shina Peters

Ryan Taylor Reveals Why His Engagement to DJ Cuppy Ended After Less Than a Month

NBA 2025-26 Season Preview: Will OKC Be Able to Repeat or Is It Luka, Giannis, and Jokic Who Will Grab the Spotlight?

Tensions Rise in Spain as Real Madrid Challenge a Game That Won’t Be Played at Home

Trending

Sean Dyche Appointed as Nottingham Forest New Head Coach
Sports

Sean Dyche Appointed as Nottingham Forest New Head Coach

byHashim Kolawole
October 21, 2025
0

Sean Dyche has been named by Nottingham Forest as their new head coach, the club announced on...

Movie Review: MeadBowbrook Heart – A Touching Story That Suffers from Slow Pacing

Movie Review: MeadBowbrook Heart – A Touching Story That Suffers from Slow Pacing

October 21, 2025
Blaqbonez Spills His Controversial Marriage Secrets

Blaqbonez Spills His Controversial Marriage Secrets

October 21, 2025
“Why I Later Supported Regina Daniels’ Marriage” To Ned Nwoko — Rita Daniels

“Why I Later Supported Regina Daniels’ Marriage” To Ned Nwoko — Rita Daniels

October 21, 2025
Iyabo Ojo Celebrates as Priscilla and Juma Jux Arrive Nigeria with Grandchild

Iyabo Ojo Celebrates as Priscilla and Juma Jux Arrive Nigeria with Grandchild

October 21, 2025

We launched Federal Character in February 2021 based on the belief that the world is in need of smarter and more efficient reporting of events shaping our rapidly changing world. We pledged to put our audience first, always.

Recent News

  • Sean Dyche Appointed as Nottingham Forest New Head Coach
  • Movie Review: MeadBowbrook Heart – A Touching Story That Suffers from Slow Pacing
  • Blaqbonez Spills His Controversial Marriage Secrets

Categories

  • Beauty
  • Business & Finance
  • Entertainment
  • Fashion & Lifestyle
  • Food & Nutrition
  • Government
  • Health
  • News
  • Politics
  • Relationship and Life
  • Sports
  • Tech

© 2024 FederalCharacter.com

No Result
View All Result
  • Home
  • News
  • Politics
  • Business & Finance
  • Entertainment
  • Sports
  • Tech
  • Relationship and Life
  • Fashion & Lifestyle
  • Food & Nutrition
  • Health
  • Opinion

© 2024 Federalcharacter.com