LEKKI, Lagos State – Customers in Lagos are discovering a liquid soap brand that promises both quality and creativity. Velvet Splash, founded by Esther Ita, a native of Akwa Ibom State, offers multipurpose soap for handwashing, dishwashing, and laundry, all thoughtfully packaged and infused with a signature fragrance.
In a recent interview with our correspondent, Esther shared the inspiration behind her business, the challenges she has faced, and the strategies that have helped Velvet Splash stand out in a competitive market.
She launched the business on August 18, 2025, initially seeking a second source of income.
“Genuinely I started the business out of wanting to get a second stream of income and wanting to make money every day—that was why it started. But along the line, about four weeks into the business, I started having ideas of legacy and continuity. That is how we now put into branding and a lot of remodelling,” she explained.
Starting the business came with its own hurdles. “I’ve faced a lot of challenges as a business owner: sourcing for products, materials, chemicals, containers, getting people to work with, vendors, stickers, people who do designs—it’s a lot. Another challenge is people who order and didn’t give you impression they won’t pay, but after delivering, you’ll now hear payment postponement. It can be a lot,” Esther said.
Despite these difficulties, Velvet Splash has carved out a distinct identity. “What makes my business special from others—for me, it’s unique. It’s a different brand, I have my own colour and unique perfume made with homecare in mind. We put a lot of thought into packaging and delivery, and we give our 100 and even above to ensure our customers are satisfied. Our soap is unique and you enjoy whatever you’re doing with it,” she said.
She also offered advice to aspiring entrepreneurs: “You have to be patient because starting a business doesn’t mean you’ll make your first 1 million after the first sales. You have to be patient with yourself, give allowances to people, give yourself grace and time, trust God, hold on to Him, ensure you have the right people to support you. If you’re not accountable to anyone, you’ll probably get tired along the way. Anything genuine requires consistency.”
Velvet Splash provides delivery services anywhere in Lagos and also offers customized souvenirs for events. Customers can reach the brand on Instagram @Velvet_splashwash, where orders and inquiries are responded to any day, any time.
Esther Ita’s journey with Velvet Splash demonstrates that creativity, patience, and commitment can transform a simple idea into a unique brand that resonates with customers, leaving a lasting impression and inspiring other young entrepreneurs.
