Ecuador’s President, Daniel Noboa, is back in the spotlight, and this time he’s not just fighting drug lords, he’s fighting to keep his seat. At just 36, this heir to a banana empire has been officially confirmed as the National Democratic Action’s candidate for the February presidential election. This isn’t just another campaign; it’s a bid for Noboa to secure a full four-year term after his emergency 18-month stint.
Noboa was placed in power in 2023 after his predecessor, Guillermo Lasso, fled the scene to avoid impeachment. Now, Noboa, who has already declared Ecuador to be in a “state of war” against drug gangs, is aiming for a full term. His rise to power was built on promises to crush the country’s rising crime rate, conveniently blamed on drug trafficking gangs. It’s a narrative that sells, but the question is does it hold water?
Noboa has declared 22 groups as terrorists and enforced a string of states of emergency, bringing soldiers onto the streets and into prisons. And just to make sure everyone knows he means business, he’s pushing for tighter gun controls and removing parole for severe crimes. Sure, violent deaths are down 19% this year, but is it enough to justify the militarization of everyday life?
Meanwhile, Maria Jose Pinto, who’s been fighting the battle against infant malnutrition, has been roped in as his vice-presidential candidate. With lawmakers also up for election in February, it’s clear that Noboa is trying to put things in his favour.
As February approaches, Ecuadorians will have to decide if they’re buying what Noboa is selling again.
