The 10th Africa Magic Viewers’ Choice Awards (AMVCAs) wasn’t just about celebrating cinematic excellence, it was a vibrant fusion of music courtesy of Pepsi.
Held at the prestigious Eko Hotel Convention Centre, Lagos, the event showcased Pepsi’s “POV Confam Gbedu Reloaded” campaign, perfectly blending nostalgia with contemporary beats.
The night pulsed with electrifying performances- Legendary artists Shaffy Bello and Seyi Sodimu kicked things off with their iconic “Love Me Jeje,” setting the stage for a musical time warp.
Master of “Ojapiano” Kcee added excitement to the evening, while Awilo Longomba provided his signature Soukous rhythms.
Representing the contemporary sound, Afrocentric sensation Chike and the soulful Adekunle Gold delivered their unique styles.
DJ Spinall, the Pepsi Music DJ ambassador, kept the crowd grooving all night long, fresh off his appearance at Coachella. Pepsi’s commitment extends beyond the AMVCAs. The brand is launching a Music Academy Initiative to further deepen its connection with music lovers across Africa.
The industry Merit Awards were given to Madam Idowu Philips (Iya Rainbow) and Richard Mofe Damijo (RMD); Ademola Adedoyin took home the Best Supporting Actor prize for “Breathe of Life,” and James Kalu Omokwe’s series took home the Best Series (Scripted) sponsored by Pepsi.
What they’re saying
General Manager of Marketing at Seven Up Bottling Company (SBC), Mr. Segun Ogunleye, stated:
“The AMVCAs are Africa’s Oscars, celebrating talent and creativity. Through our POV Confam Gbedu Reloaded campaign, we aimed to connect with consumers on a deeper level, celebrating music’s timeless appeal while championing upcoming talents.”
Bottom Line
Nigerian celebrities couldn’t hide their excitement for the refreshing performances, praising Pepsi’s contribution to Africa’s vibrant music scene. As the AMVCAs closed its curtains, Pepsi reaffirmed its commitment to creating refreshing moments, unforgettable experiences, and uniting generations through the power of music—truly putting “The Beat in Afrobeat.”
