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The Trump Makeover: A Near Miss and a Missed Opportunity

Eriki Joan UgunushebyEriki Joan Ugunushe
July 19, 2024
in Government
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The Trump Makeover: A Near Miss and a Missed Opportunity
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For four nights in Milwaukee, the Republican National Convention tried to paint a new picture of Donald Trump—a loving family man transformed by a near-assassination at a rally. Speakers took turns extolling a softer, humbler Trump, a man ready to unite a divided America.

Trump himself seemed to buy into this narrative, at least at first. He scrapped his original speech in favor of one about national unity, following the attempt on his life. For the initial moments of his Thursday night speech, Trump played along, calling for healing and unity. He recounted the assassination attempt in moving detail, even honouring a supporter who was killed by the gunman.

Table of Contents

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  • The Facade Crumbles
  • The Great Divider
  • Back to the Campaign Trail

The Facade Crumbles

But this new, improved Trump didn’t last. Within half an hour, the familiar Trump—the one who throws insults and revels in division—was back. In a record-breaking 92-minute address, Trump unleashed a tirade against his opponents. He labeled President Joe Biden the worst in history, attacked “crazy Nancy Pelosi,” and accused Democrats of launching judicial witch hunts and turning the country into a “planet of war.”

The Great Divider

Trump’s rhetoric was as divisive as ever. He decried illegal immigration as “the greatest invasion in history,” a claim unsupported by data. He painted a grim picture of an America in decline, rife with crime and economic woes, positioning himself as the nation’s savior.

Republican strategist Mary Anna Mancuso noted the speech was typical Trump: bombastic and divisive, despite the week’s attempt to soften his image. Another strategist, Frank Luntz, suggested the speech’s length and late start meant many viewers only saw the initial, more tempered portion, describing it as “perfect” but acknowledging the rougher elements were still present.

 

Back to the Campaign Trail

As Trump prepares to hit the campaign trail again, this time in Michigan with his new vice presidential pick, Senator J.D. Vance, the question remains: which Trump will show up? The unifier the party attempted to present, or the combative figure his diehard supporters expect? The events in Milwaukee suggest that the latter is more likely, as the makeover was quickly abandoned in favor of familiar, fiery rhetoric.

In the end, the convention’s attempt to present a transformed Trump seems to have been little more than a temporary facade, quickly discarded in favour of the divisive tactics that have always defined his political career..

Tags: Electionfederal charactergovernmentThe Trump Makeover: A Near Miss and a Missed OpportunitytrumpUS
Eriki Joan Ugunushe

Eriki Joan Ugunushe

Eriki Joan Ugunushe is a dedicated news writer and an aspiring entertainment and media lawyer. Graduated from the University of Ibadan, she combines her legal acumen with a passion for writing to craft compelling news stories.Eriki's commitment to effective communication shines through her participation in the Jobberman soft skills training, where she honed her abilities to overcome communication barriers, embrace the email culture, and provide and receive constructive feedback. She has also nurtured her creativity skills, understanding how creativity fosters critical thinking—a valuable asset in both writing and law.

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