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Elon Musk is introducing verification badges in gold, grey, and blue on Twitter.

Elon Musk is introducing verification badges in gold, grey, and blue on Twitter.

Twitter’s CEO, Elon Musk, stated on Friday that several colored verification badges would be introduced to help users distinguish between accounts.

According to AFP, Musk also stated that while all verified individual accounts will have the identical blue check, some would be allowed to display secondary colors.

“Sorry for the delay, we’re tentatively launching Verified on Friday next week,” Musk tweeted.

All verified accounts will be manually vetted before check activation. Gold checks are for businesses, grey checks are for governments, and blue checks are for people (famous or not).

He added that if confirmed by the organization, others will display a secondary little logo confirming they belong to an organization.

Since he acquired the social media juggernaut last month, the American billionaire’s proposal that users will be able to pay to be “certified” and receive a blue badge on their profiles has sparked uncertainty.

The story states that he also suggested an $8 monthly subscription charge to enable consumers to access the blue check, which was previously free but only available to organizations and public persons in an effort to prevent impersonation and false information.

Early in November, Musk launched his subscription service for the first time, but it failed miserably since many users paid with a blue check before pretending to be famous people, organizations, or world leaders.

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Musk delayed the launch a second time after initially pushing it back to November 29 in response to criticism. It now seems the movie will premiere on December 2.

Musk has stated that he wants to charge users for social media platform subscriptions to diversify the company’s revenue stream. Currently, 90% of Twitter’s income comes from advertising.

Since Musk acquired the platform, several well-known corporations have stopped running advertisements because they were concerned that the anticipated easing of content regulation would expose their brands to unacceptable content.

Half of Twitter’s top 100 advertisers have indicated that they are stopping or “have seemingly ceased” their spending on the social network, according to the NGO Media Matters.

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