Rihanna’s announcement of her renowned brand, Fenty Beauty, partnering with the 2024 Paris Olympics and Paralympics Games to become its beauty brand ambassador for the Olympics was a groundbreaking and welcome breath of fresh air.
Fenty Beauty has consistently been touted for its innovative, revolutionary and inclusive product line-up as well as its genius marketing, making this collaboration an exciting one.
For the Olympic partnership, Fenty Beauty will be giving out makeup kits equipped with a range of Fenty Beauty products, to 600 volunteers who will award medals to the winning athletes in the Games. The lucky volunteers have to be between the ages of 18-21. The make up kits to be gifted out will include the Eaze Drop Blurring Skin Tint, Eaze Drop Lit All-Over Glow Enhancer,
Gloss Bomb Universal Lip Luminizer,
and Invisimatte Instant Setting and Blotting Powder.
A Historical Look at Beauty for the Olympic Athletes
Olympic athletes don’t only focus on honing and sharpening their bodies and minds for the big competition ahead of them, they also – like every other human, try their best to look good for the numerous cameras that will be focusing on them as they prove their mettle on the grand sports stage.
Florence Griffith-Joyner a.k.a Flo-Jo is reputed to be one of the first Olympic athletes to show off her personal style at the Games in 1988. She would flaunt unconventional long, colorful nails, don bold outfits and top it all off with bright, red lips.
Consequently in 1992, Suni Lee wowed her fans during her gymnastics performances by appearing with theatrical eyelashes and superb makeup.
Nowadays, athletes are more open when it comes to showing off their personal tastes in beauty. It is not out of place to see competitors apply makeup ranging from eyeliners, lipsticks or eyeshadows in their country’s colors as a symbol of patriotism.
What We Can Expect From This Collaboration
Rihanna’s brand partnering with the 2024 Paris Olympics and Paralympics is a great opportunity for Fenty Beauty. This is because it exposes it to a global audience. By supplying makeup kits and tutorials to the volunteers at the games, Fenty Beauty gets to sample its products to a wider audience than before, potentially boosting sales and increasing brand recognition.
Not only that,being associated with a celebrated event like the Olympics reinforces Fenty Beauty’s commitment to being an inclusive brand
How can you keep up with Fenty Beauty during the Paris 2024 Olympics?
Using Hashtags on Social Media. There’s bound to be a Fenty Beauty-Olympic Games themed hashtag for fans to share and participate in behind-the-scenes content, athlete collaborations, and makeup tutorials.
