Netflix has struck a landmark deal with FIFA, grabbing exclusive U.S. rights to broadcast the 2027 and 2031 FIFA Women’s World Cups. For the first time, this has placed the streamer in the acquisition of rights to a full sports tournament as it makes its foray into live sports broadcasting.
Promising “immersive coverage” and “unparalleled access,” Netflix seeks to create an exciting viewing experience for U.S. fans of women’s football. Alongside broadcasting live matches, the streamer will produce an exclusive documentary series in the lead-up to both tournaments, highlighting key players and the growing influence of women’s football.
Bringing this iconic tournament to Netflix isn’t just about streaming matches,” said Bela Bajaria, Chief Content Officer, Netflix. “It’s about celebrating the players, the culture, and the passion driving the global rise of women’s sport.
This strategic move, which extends Netflix’s commitment towards upscaling its sports content offerings with the growing popularity of female football globally, provides value to the tournaments to generate greater interest among fans as part of comprehensive storytelling unprecedentedly with the teams and the players shaping the face of the sport.
Given such a groundbreaking agreement that binds two powerhouses within entertainment, Netflix sets new and bold standards for this direction in sports broadcasting throughout future years.
