In recent years, the beauty industry has made impressive strides towards being inclusive for all women, regardless of their race, ethnicity and skin color in ways that had previously been overlooked. From taking baby steps in inventing foundation shades that cater to every skin tone to producing gender-neutral products that break the stereotypical traditional norms, the inclusive beauty brands on this list are changing up what the society deems beautiful.
The most important aspect of this shift means that everyone can find products that make them feel confident and seen, while still looking their best in them (the products).
This article will feature some of the notable inclusive beauty brands that are spearheading the charge for creating a more inclusive and consumer friendly beauty landscape.
Rhode
Besides being praised for its gorgeous, ‘girl-friendly’ packaging and brilliant marketing, Rhode has consistently shown that one of its core brand values is listening and catering to its customers.
Quite recently, I came across a TikTok video by ser @golloria where she was thanking the founder of Rhode, Hailey Bieber, for listening to her complaints about the brand’s blush product – Pocket Blush, not exactly catering to individuals with darker skin tones.
Fenty Beauty
Rihanna’s brand, Fenty Beauty took the beauty industry by storm when it launched with a never-been-seen-before 40 foundation shades—A move that was hailed for addressing the long-standing gap in the market for individuals with darker skin tones.
Makeup aside, the serial entrepreneur and award winning singer’s hair care brand, Fenty Hair also caters to a wide range of hair types and textures, from coily and straight to wavy and curly.
The Ordinary
The Ordinary has several popular products that are well-loved for not only their effectiveness and affordability, but for their inclusivity as well. The brand’s parent company, DECIEM, established a Diversity, Equity, and Inclusion (DEI) Board where individuals from various backgrounds, including LGBTQIA+, BIPOC, and individuals with disabilities were employed.
Additionally, the brand is known for its frank product names and ingredient lists – a move for demystifying skincare which makes it easier for consumers to understand what they are using.
Rare Beauty
Rare Beauty, which was founded by Selena Gomez, is highly rated for its commitment to inclusivity in several impactful ways, some of which include accessible packaging (certain product features like flat edges and easy-to-grip finishes help individuals with disabilities to easily use the products from the brand), diverse shade range, and mental health promotion.
Glossier
Glossier is big on supporting UGC content creators and by using the power of influencer partnerships plus social media ads, this brand has carved out a name for itself in the beauty industry.
Inclusivity-wise, Glossier makes sure to feature models of diverse skin tones and genders in its campaigns. Additionally, the brand offers a wide range of products that cater to different skin tones and types.
Conclusion
By embracing diversity in all its unique forms, beauty brands are not only catering to a bigger audience but also promoting self-esteem and social harmony. Supporting brands whose primary focus is inclusivity helps to create a more accepting and representative world where everyone can flourish in it.
