Nigerian rap star Olamide Adedeji, widely known as Olamide, has shared insights into his success in the music industry, revealing that understanding his audience has been the foundation of his growth.
The “Local Rapper” hitmaker made this known during a recent chat with BBC Radio 1Xtra, where he emphasized that he is content as an indigenous artist and not chasing international validation.
According to him, the key to longevity in the industry lies in knowing who one is creating for and staying authentic to that identity, regardless of external pressures.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” Olamide said. “So, I have to stay true to myself and no matter where it is, what it is, I mean, in this world, I have to stay true to myself.”
The YBNL boss further stated that he has no plans to alter his sound or style just to appeal to Western listeners, noting that his originality is what defines his artistry.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself,” he added.
Olamide’s remarks reinforce his long-standing commitment to his roots and his pride in representing Nigerian and Yoruba culture through his music, even as his influence continues to grow beyond Africa.
