The biggest coffee business in the world, Starbucks, has announced that it will introduce a line of drinks with added olive oil in Italy.
According to CEO Howard Schultz, the “surprising, velvety, buttery flavor… improved the coffee and lingers nicely on the palate” of olive oil.
Starbucks is one of the well-known US companies that ran into difficulties when trying to enter the Italian food and beverage sector.
Italian coffee houses are renowned for being independent and frequently run by families.
There are now about 20 Starbucks locations nationwide.
This spring, the company intends to introduce a variety of hot and iced drinks to Southern Californian retail locations. Later this year, the UK, Middle East, and Japan are expected to follow.
The iced shaken espresso and the latte with olive oil “steamed with oat milk” are two items from the new Oleato line that will be introduced in Italy on Wednesday.
A smooth infusion of Partanna extra virgin oil with vanilla sweet cream froth will slowly cascade across the beverage in the cold brew coffee as well.
The Mediterranean diet, which is popular in countries like Italy, Greece, and Spain, relies heavily on olive oil.
Its monounsaturated fatty acids, which contain vitamins and minerals, and polyphenols, which are micronutrients produced from plants, are partially responsible for its health advantages.
